You should definitely not run Facebook Ads for clients all on one ad account because you are putting all the ads in that account at risk if the account gets shut down. If you do this, then you must use the Facebook Business Manager.Ī question that comes up often is how this works when people are running Facebook Ads for clients. Create a new Facebook Pixel and then make sure you select which Pixel you are using when you create the ad.Create a new Facebook ad account to separate the ads and the pixel data completely.If you do have different audiences, you have a couple options: And, of course, within the targeting parameters you have already set up. When Facebook shows your ads, they try to show ads to those type of people more likely to take the action you are optimizing around based on the history of the Pixel tracking. In that case, you would want different Pixels so that if Facebook is trying to optimize your conversions they know what type of person is typically opting in to your lead magnet or purchasing your product.įacebook tracks the type of people who do go to your website or convert. For example if you have a website for your business and then you also have a website around some unrelated hobby like knitting – or standup comedy (which is on my own website, I know). The only time you really need multiple Facebook Pixels is if you have websites with very different audiences. When you do need multiple Facebook Pixels Sometimes people refer to these Standard Event codes as additional Pixels which is where some of the confusion comes from. The base Pixel Code is used on your website and then you create “Standard Events” which are additional pieces of code that go with the base code.Ī Standard Event code tracks something that happens on your website (a purchase, a lead, add to cart, etc.) and is added to the page where the event has happened. There are a lot of myths around the Facebook Pixel and there is also some confusing terminology which is why people think you need “multiple” Pixels. You maximize your retargeting by not splitting your audiences into smaller segments.You get better results when the Pixel is “seasoned” with more traffic.You simplify your ad creation – you aren’t having to choose which pixel you are optimizing around.Here are some reasons why you only need one Facebook Pixel: You can install the Facebook Pixel on multiple websites and then you can separate your retargeting of the different websites using Custom Audiences. The Facebook Pixel is just a bit of code that you install on your website. Why You Only Need One Facebook PixelĮach Facebook Ad Account gets 1 Pixel initially and the pixel is tied to that Facebook Ad Account. In this article, you will learn why you only need one Facebook Ad Pixel, what some of the nuances are with Pixel Standard Events, when you do need more Facebook Pixels and how you create more. You typically only need the one Facebook pixel for your business. The short answer is that you can create up to 100 Facebook Pixels in your Business Manager. People sometimes as me “How many Facebook Pixels can you have?” or even “How many Facebook Ad Pixels do you need?”
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